I am one of those people who have criticised this campaign... I see your points and I was probably a bit too harsh. But still, some things that still annoy me about it:
1) They didn't exactly pick the most 'unconventional' looking models. One woman has got freckles, but apart from that she is thin and conventionally pretty. One woman is slightly overweight, but apart from that is very conventionally pretty, One woman has a small chest but she's gorgeous and skinny etc. etc. It's the 'one-flaw' rule that counts here.
2) The tick boxes on the posters was a BAD idea. In many places where I see them (mostly going up tube escalators), the 'bad' boxes have now been ticked i.e. 'fat', 'grey' etc. Nowhere have the other boxes been ticked (do feminists not graffiti??) Which completely subverts the whole advertisement... And annoys me every time i go past it.
But yeah, I see your points. I guess I'm just too cynical to give an advertising campaign any credit...
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timeasmymeasure
no subject
Date: 2005-04-23 09:58 am (UTC)1) They didn't exactly pick the most 'unconventional' looking models. One woman has got freckles, but apart from that she is thin and conventionally pretty. One woman is slightly overweight, but apart from that is very conventionally pretty, One woman has a small chest but she's gorgeous and skinny etc. etc. It's the 'one-flaw' rule that counts here.
2) The tick boxes on the posters was a BAD idea. In many places where I see them (mostly going up tube escalators), the 'bad' boxes have now been ticked i.e. 'fat', 'grey' etc. Nowhere have the other boxes been ticked (do feminists not graffiti??) Which completely subverts the whole advertisement... And annoys me every time i go past it.
But yeah, I see your points. I guess I'm just too cynical to give an advertising campaign any credit...