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kangeikoEU health food claims law begins to bite
I'm interested in this as a result of my brief stint in food supplements and vitamins following that copyrights and patent internship. My final conclusion was that in the next five years the EU will crack down on such unsubstantiated claims, and anyone thinking of getting into the market just as it is beginning to become more regulated ought to think again. I'm quite gratified to see this coming true seven years on (ok, I was out by a couple of years, who's counting?).
Sad to see that all those tales of how cranberry juice protects you from/cures thrush etc is in fact baloney. I wonder how many other commonly accepted 'cures' are in fact myths internalised through advertising? I was amused to read that green tea's argument that it is an antioxidant was rejected, as antioxidants do diddly squat.
I'm interested in this as a result of my brief stint in food supplements and vitamins following that copyrights and patent internship. My final conclusion was that in the next five years the EU will crack down on such unsubstantiated claims, and anyone thinking of getting into the market just as it is beginning to become more regulated ought to think again. I'm quite gratified to see this coming true seven years on (ok, I was out by a couple of years, who's counting?).
Sad to see that all those tales of how cranberry juice protects you from/cures thrush etc is in fact baloney. I wonder how many other commonly accepted 'cures' are in fact myths internalised through advertising? I was amused to read that green tea's argument that it is an antioxidant was rejected, as antioxidants do diddly squat.